Applied AI Company

Two founders.
We don't pitch ideas. We ship them.

Crest Labs is an applied AI company. We build SaaS products, and we design and deploy AI operating systems for clients.

4 SaaS products
20+ Custom client builds
100+ Clients served

Experience across teams

DOAC Rayls Lotech Flight3 Bitsafe Supertrade UNCTAD ITC Flight Story GAM3S DOAC Rayls Lotech Flight3 Bitsafe Supertrade UNCTAD ITC Flight Story GAM3S

Four in-house tools. Owned and operated by us.

Beyond the 20+ custom builds we've delivered for clients, we design, build, and run our own product suite.

Focused team. Rapid delivery. Real outcomes.

We operate as a specialist product and delivery partner. When clients bring us a problem, we help identify where AI can have the greatest impact, then build and deploy working systems rather than leaving them with recommendations alone.

01
Identify where AI can create value

We run a focused discovery process to understand the workflow, current systems, and where AI can generate meaningful operational and commercial impact.

02
Build and deploy quickly

Using AI-native development workflows, we are able to design, build, and deploy AI systems in a fraction of the time traditional delivery cycles would take.

03
Improve through real-world use

We put working systems into the hands of real teams quickly, measure how they perform, and refine them based on live usage, feedback, and business outcomes.

We build for companies that move fast

Much of our work is confidential. Below is a selection of live work, prototypes, and example systems that reflect the type of AI infrastructure we design and deploy.

Private Equity Intelligence

Lead Identification System for Distressed & Funding-Stage Companies

A private equity intelligence system designed to monitor social and open-source signals, surfacing private companies seeking funding or showing signs of financial difficulty so teams can spot opportunities earlier.

OSINT Social Monitoring AI Classification Supabase
iGaming · Publicly Traded

Custom Live Reply Tooling for a Global iGaming Platform

Built custom AI reply tooling for a leading, publicly traded iGaming platform with international reach. The system identifies the right conversations to engage with and surfaces them at the right time, helping the brand participate in high-value discussions at scale.

AI Reply Engine Conversation Intelligence Real-Time Monitoring
Professional Services

Customer Re-engagement System for a Wills & Trusts Firm

Streamlined the client workflow for a wills and trusts firm, building a system that tracks when to re-engage with lapsed customers based on lifecycle signals and time-based triggers. Replaced manual spreadsheet tracking with automated monitoring and nudges.

Workflow Automation CRM Integration Lifecycle Triggers

Builder-founders, not consultants

We've spent our careers at the intersection of data, AI, and shipping products. We build things ourselves before we tell anyone else how to do it.

McVal Osborne
Co-Founder & CEO
LinkedIn →

Former Chief Data Officer at Flight Story and Head of Data at Social Chain. Works with senior stakeholders to identify where AI can unlock the most commercial value, shape the roadmap, and help design and build the systems that make it real in practice. Combines top-level data leadership with hands-on delivery across modern AI tools, agent workflows and production systems.

Previously: Flight Story · Social Chain · Author
Greg Marsden
Co-Founder
LinkedIn →

Technical co-founder with deep expertise in AI, product development and growth engineering. Works with stakeholders to uncover where AI can have the biggest operational and commercial impact, then leads the design and delivery of AI operating systems, internal tools and client platforms from architecture through to deployment.

Previously: Product Systems · Growth Infrastructure · AI Systems

Built with the tools we believe in

We don't just use these tools for clients. We build our own products with them. Every day.

AI & Agent Systems
Claude (Anthropic) Lovable OpenAI APIs Claude Agents
Data & Infrastructure
Supabase Vector Databases PostgreSQL
Application Layer
React Node API Integrations
Workflow & Automation
Make N8N Python-based automation

Common questions

Two co-founders. That's it. We've deliberately stayed small because it forces us to build efficiently and ship fast. We use AI-native toolchains to produce output that would normally require a team five to ten times our size.
Lovable, Claude, Supabase, React, and Netlify are our core stack. We pick tools based on speed to production and reliability, not hype. We've shipped real products and client work with all of them.
Selectively. We work with a small number of clients at any given time, typically under NDA. Our sweet spot is building working AI tools and prototypes, not writing strategy documents. If it doesn't result in shipped software, it's probably not for us.
United Kingdom. We work remotely with clients and partners across Europe and globally. We're a UK company (Crest Labs Ltd.) and have been operating since founding.
We're always open to conversations with the right people. We've built a product suite, a client base, and a track record of shipping. If there's a fit, we'd rather build together than apart. Reach out at contact@crestlabs.io.